A new trend is literally just popping up in Austin and throughout many cities across the US. You can find them from San Francisco, Denver, to NYC. Not to mention across Europe. “Pop Up Shops” are great short-term ideas for brands and retail stores looking to stay up- to-date with all the new marketing strategies. These creative, convenient, mobile shops have allowed many stores to reach new customers in ways they have never been able to before. They are trendy and a great way for an established business to test out a new location or a startup business to try their hand at Brick and Mortar. The toughest part can be finding the location / venue.
That is where we think 913 Cesar Chavez comes in. Located 1 block from downtown in the hip East Austin you can try out the location for a quick pop up shop or even a couple of months.
- 100 Year Old Building
- Great Corner Exposure
- Located in Hip East Austin Area
- Off-Street Parking behind building
- Walk to: Downtown, Convention Center , Downtown Hotels Bars & Restaurants, Rainey Street
- Entire Wall available for Signage / Mural
Why a Pop Up Shop?
If you have a new brand or new product Pop Up Shops are perfect for you. Your brand can make quick sales while also receiving new interest and attention without the commitment of a long-term rental or dealing with contracts. Or if your brand is looking to experiment and try new strategies in multiple different locations a Pop Up Shop is also ideal for you. These spontaneous little shops welcome anyone and are great for reaching people who are constantly curious and always stumbling upon new places. Location is a huge factor; either you can set up shop in a vacant building or you can design your own unique space. For a more mobile approach redesigned buses have also been very successful and great for moving around a city.
Space laid out for Art Gallery and Coffee Shop
SXSW brings more than 50,000 people to Austin in the Spring. Promoting new businesses with other professionals is highly effective during this week filled with conferences and festivals. During this week many places have given up the traditional settings and moved to having Pop Up Shops to advertise and connect with a greater amount of customers. From top well known brands to local artists Pop Up Shops continue to be essential for many businesses. Beck-Reit Commercial Real Estate has multiple properties that could t your needs for the perfect Pop Up Shop. Feel free to check out our current listings.
Here are a few links to learn more about Pop Up Shops:
- New York Business Journal Chimes in = How do you do a pop-up retail store? Ask the experts
- Pop UP Shops have become common for Etsy Retailers. You can read more on Etsy Blog = How Pop Ups are helping brands create experiences for consumers