Insights from Massimo Con 2022
The Massimo Group is the top Commercial Real Estate broker/agent coaching organization in the world! This year for the first time, the Massimo Group hosted their first live conference event that was open to the public. Here are a few of DeLea Becker’s takeaways.
DON’T BE A COMMODITY - BE AN AUTHORITY
- A Commodity is not special 
- Authority - not just another Broker - be the Best in your specialty - location, property type, Sale vs Lease, etc 
CONVICTION
- Must genuinely believe you are the BEST 
- Beck-Reit works with clients that do what we do. Buy Commercial Real Estate $1 - $10 Million to grow wealth. 
PILLARS
Create and Know your Pillars. Say No to anything that doesn't align with your Pillars.
Beck-Reit Pillars:
- Grow Wealth 
- East Austin 
- Family Business 
- Power Beacons 
- Women Owning Commercial Real Estate 
Try applying some of these takeaways and become an authority in your CRE Niche!
